29 May 2013

Business Plans

In my 7th week of unemployment/being an artist I have started to get over the initial shock and nasty  depression. I apply for jobs but companies aren't hiring in visual effects, not cg hair groomers with little knowledge of commercial software anyhow.  On top of that, the lovely Los Angeles summer will start to fry my brains soon so I better get some things done before that happens. Los Angeles in summer is hell and don't let anybody tell you otherwise.  I need to pull myself together and go for it, basically. I need commissions, sales, workshops, marketing....I need a business plan.

So a lot of ideas have been gathering steam. Ideas to save money (materials, framing!,  website and marketing would be good places to start, not that I do that much marketing at all but I need to start.)
Ideas to make money. Ideas to promote myself. Ideas to educate myself.  In the meantime, I've been painting, applying for events, doing some commissions which I can't post because the people that commissioned them haven't given them as gifts yet, sigh.

"Eden Roses" painted at Roger's Garden's. 12'x9"


One thing I've done is visit two local artists that I admire a great deal. Junn Roca and Eric Merrell. Junn Roca makes a living out of painting, period. His wife Frannie is his devoted promoter and cheerleader. They have put 4 kids through college. All on art and scholarships mind you. That , I think, is being a professional artist. No arguments. On top of that Junn and Frannie are extremely nice people and Junn makes a coffee that could wake up the mummies in Egypt. My visit to his studio was eye-opening. We talked about the business and hard work of art.

Eric Merrell. Well, I'm seeing him tomorrow so I'll just say that he is an awesome artists that builds his own frames and seems to have quite a calm and well tuned demeanor that I admire. It shall be interesting to know a bit more about him.

I also befriended Ezra Suko. A young artist recently back from Iraq where he was stationed. He already has three galleries representing him and is painting full time. Now that's the way to go. 

Some good news as well. I got a  big nice commission I'm working on and I became a signature member of LPAPA and I finished my series of classes at Willard Elementary as part of the "My Masterpiece" program of PSUD and the California Art Club.  That was a very satisfying experience. So not all is waste and wow-is-me.

In the meantime, I did paint. Here are some things that I produced. I scheduled a few shows locally and I'm keeping busy.

"Jacaranda Glow" 8"x10" Pasadena


"San Pedro Bluffs' 8"x10'

"Garden Gate" SOLD.

I've even decided I might need to start my own business with a friend. But that's also very preliminary so I won't talk about it. What I have decided is to make a Business Plan so that everything is taken into account as much as possible. And to stir things up a bit I am reading Leslie Saeta's 30 marketing ideas in 30 days  to get things moving. She is a slick operator Mrs. Saeta.

"Mauve Clouds" 8"x10"

The essential part is this: My art adventure is now real. Whether I fail or succeed is entirely up to me and what I am sharing in this blog now is "the thing", not tips, not digressions on composition and beauty. Like Voltaire's Candide, I'm over this being the best of possible worlds but I'm leaving Eldorado. (what did I just say about digressions?, I guess I can't help it.) BUT, the first thing I'll share is my new spanking business plan for everyone to tear apart. Keep you posted.